AI Insights · Timothy · July 2022
Top 5 Consumer Finance Apps on Android in Ghana, Q2 2022
Discover the performance trends of the top 5 consumer finance apps on Android in Ghana during Q2 2022, including downloads and active user data.
In the second quarter of 2022, the top five consumer finance apps on the Android platform in Ghana displayed various performance trends in terms of weekly downloads and active users. Below is a detailed look at the metrics for each app, sourced from Sensor Tower.
Fidelity Mobile Banking saw a notable increase in weekly downloads, starting from approximately 4.3K at the end of March and peaking at about 7.4K in the last week of June. The app's weekly active users followed a similar upward trend, growing from around 29.7K to nearly 34.7K over the quarter.
The Ecobank Mobile App experienced fluctuating download numbers throughout the quarter, with a low of about 1.6K in late May and a high of roughly 2.9K by the end of June. Active users showed a consistent rise from 16.8K at the start of the quarter to 18.2K by the end.
SC Mobile Ghana showed a varied download pattern, with a significant dip to around 543 in late May but recovering to approximately 1.9K by the end of June. The app maintained a strong active user base, starting at 75.7K and peaking at about 105.7K in mid-June.
Access Bank (Ghana) Plc had a modest start with downloads around 141 at the end of March, which increased to approximately 1.2K by the end of June. Active users saw a substantial increase, growing from 346 in late March to around 1.7K by the end of June.
Lastly, adb Mobile Banking displayed an irregular download trend, with a high of about 1.5K in late June, despite some weeks showing very low numbers. Unfortunately, active user data for this app was not available.
These insights reflect the dynamic nature of the consumer finance app market in Ghana. For more detailed information, visit Sensor Tower.